Assessing Cristiano Ronaldo and Lionel Messi’s earnings from sponsored Instagram posts with ‘fake’ followers

The most-followed personalities on Instagram, Cristiano Ronaldo and Lionel Messi, have significant numbers of followers, but a portion of these followers are suspected to be "fake."

Revealed How Much Cristiano Ronaldo And Lionel Messi Earn From Fake Followers
Valerio Pennicino - UEFA/UEFA via Getty Images

The five-time Ballon d’Or recipient stands as the most followed figure on the social media platform, boasting 618 million accounts tracking his activities. Nonetheless, Ticketgum has employed the credibility assessment tool modash.io to ascertain the proportion of these followers that could be categorized as “fake”.

With indications pointing to over 150 million followers falling into this classification, it becomes possible to calculate Ronaldo’s earnings from these illegitimate users for each post. This estimation reportedly amounts to £361,931 ($461,040), constituting a significant 24.3 percent of his total following deemed as “fake”.

Lionel Messi, Ronaldo’s perpetual rival, claims the second position on the Instagram follower hierarchy with 497 million followers. Reports suggest that approximately 121 million of these followers are considered “fake”, resulting in an income of £274,938 ($350,226) from them for each sponsored post. Other notable figures among the top earners from “fake” followers include Brazil international Neymar (£116,068/$147,851), Inter Miami co-owner David Beckham (£82,103/$104,586), and Paris Saint-Germain forward Kylian Mbappe (£59,670/$76,010).

Messi and Ronaldo frequently generate significant social media buzz, with the potential for another surge in the days ahead. Inter Miami’s presence in Saudi Arabia for the Riyadh Cup, featuring Messi among their contingent, is expected to amplify their online presence, while Ronaldo endeavors to overcome injury hurdles to participate prominently in the upcoming fixture against Al-Nassr on February 1.

Cristiano Ronaldo

Cristiano Ronaldo dos Santos Aveiro

Forwarder, Midfielder

PortugalPortugal

Age: 39

188 cm

83 kg

Season 2023/2024
Played 2 1 Missed
Minutes 202 101.0 Avg
Goals 1 0.5 Avg
Assist 0 0.0 Avg
Attempt 8 4.0 Avg
Passes 64 32.075.0% AvgSucc
Yellow 1 0.5 Avg
Red 0 0.0 Avg

This season he played in total 18 times for 1616 minutes for Pro League.

Cristiano Ronaldo  scored 19 goals for Al Nassr. He procured 9 assists. He received 1 yellow card and no red cards.

His team is currently 2nd in Pro League. In the last match Al Nassr won 4-1 against Al Taawon. The next match in Pro League will be against Al Fateh.

Al Nassr performance and stats

Al Nassr

Manager: Luís Ribeiro de Castro
Rank 2nd
Win 23
Draw 2
Loss 4
Goals 84-35
Diff 49

It will be Al Nassr ended the league in the 2nd position with 46 points.

In the last 19 games, it has won 15 times, drawn once, and lost 3 times. In its last match, Al Nassr won 1-4 against Al Taawon.​​

It has a positive goal difference after scoring 55 goals and conceding 23.​

Al Nassr will play the next match in Pro League against Al Fateh on Wednesday 14th of February in Riyadh.​

Lionel Messi

Lionel Andrés Messi Cuccittini

Forwarder, Midfielder

ArgentinaArgentina

Age: 37

170 cm

72 kg

Season 2024
Played 7 4 Missed
Minutes 584 83.4 Avg
Goals 9 1.3 Avg
Assist 5 0.7 Avg
Attempt 25 3.6 Avg
Passes 329 47.086.6% AvgSucc
Yellow 0 0.0 Avg
Red 0 0.0 Avg

This season he played in total 6 times for 372 minutes for Major League Soccer.

Lionel Messi scored 1 goal for Inter Miami. He procured two assists. He received no yellow cards and no red cards.

His team is currently 14th in Major League Soccer. In the last match Inter Miami lost 1-0 against Dallas.

Inter Miami performance and stats

Inter Miami

Manager: Gerardo Martino
Rank 1st
Win 6
Draw 3
Loss 2
Goals 26-16
Diff 10

It will be Inter Miami ended the league in the 14th position with 34 points.

In the last 34 games, it has won 9 times, drawn 7 times, and lost 18 times. In its last match, Inter Miami lost 1-0 against Charlotte.​​

It has a negative goal difference after scoring 41 goals and conceding 54.​