In the YouTube video titled “450% increase in sexist comments towards women in football found in Kick It Out report,” Holly from the anti-discrimination charity discusses the alarming rise of discrimination reports in football last season, particularly sexism, which has seen a significant increase, especially online. The report revealed that while racism is still a significant issue, sexism is on the rise, with a massive increase in sexist and misogynistic language aimed at women working in all areas of football. The speaker emphasizes the need for education to change attitudes and for social media companies to take down abusive content.
The report also highlighted the importance of reporting incidents of abuse, including racism, sexism, and faith-based hate, with record numbers of reports this season. The speaker applauds those who come forward and shares their experiences, emphasizing the need for continued reporting to gain insight into the issues across different areas of football.
The next steps for Kick It Out include creating an action plan to address these issues, particularly for women, increasing the pool of female coaches, developing education around addressing behaviors towards women, and educating football on what sexism and misogyny are. The speaker also mentions plans for next year to improve the reporting process and work with football authorities to address the issues.