Brazil secured the hosting rights for the 2027 Women’s World Cup in a decision made on Friday, triumphing over a joint bid from Belgium, Netherlands, and Germany during a FIFA congress overshadowed by discussions on the conflict in Gaza.

Following the commercial success of the 2023 tournament held in Australia and New Zealand, which generated a record-breaking $570 million in revenue, FIFA opted to further promote the growth of women’s football by bringing the event to South America for the first time.

In a vote held among delegates in Bangkok, Brazil garnered 119 votes compared to the 78 received by its European competitors, leading to joyous celebrations among the Brazilian bid team.

Brazil, renowned as the birthplace of women’s football legend Marta, outperformed its European counterpart according to FIFA’s evaluation report, with inspectors highlighting the significant positive impact hosting the Women’s World Cup would have on women’s football in the region.

The Brazilian bid proposal includes utilizing 10 stadiums previously used in the 2014 men’s World Cup, with the iconic Maracana Stadium in Rio de Janeiro slated to host both the opening match and the final. However, attention is needed, particularly concerning the Amazonia Stadium in Manaus, which has seen minimal use over the past decade.

Meanwhile, the Brazilian Football Confederation (CBF) has faced internal turmoil, including legal challenges to its leadership.

In contrast to the Brazilian men’s team, who boast five World Cup victories, the women’s team has yet to claim the trophy and suffered a premature exit during the 2023 group stage.

Despite initial concerns that expanding the tournament from 24 to 32 teams might diminish its appeal, the 2023 edition witnessed over 1.4 million spectators, showcasing a series of surprises, dramatic twists, and historic breakthroughs. Notably, the tournament saw a reduction in lopsided results, indicating an improvement in the overall quality of women’s football.

Seven teams celebrated their maiden World Cup victories, while traditional powerhouses such as the United States and Germany experienced early exits, marking a shift in the global football landscape.

However, the aftermath of the 2023 final in Sydney was marred by controversy, as Spanish Football Federation (RFEF) president Luis Rubiales faced backlash and potential legal action following an incident where he forcibly kissed midfielder Jenni Hermoso during the medal ceremony, prompting allegations of sexual assault.