According to the Herons’ marketing director, Lionel Messi “will quadruple” Inter Miami’s revenue, which is expected to soar to $224 million in 2024.

Inter Miami's marketing director, Xavier Asensi, predicts that Lionel Messi will triple the team's earnings. Messi, who arrived in Miami in July and has scored 11 goals in nine games, is expected to boost the club's income to over $200 million. Asensi believes that Inter Miami's pre-Leo revenue will increase by four in 2024, with a potential windfall of $224 million if Asensi's forecast is accurate. Messi's influence on the team is undeniable.

Syed

August 31, 2023

According to the club’s marketing director, soccer sensation Lionel Messi is expected to treble Inter Miami’s earnings. His influence on the team appears to know no boundaries.

Messi, who is thought to have been offered a $60 million contract per year that includes new deals with adidas and Apple, arrived in Miami in the middle of July and has since taken over Inter Miami, scoring 11 goals in nine games during a fairytale Leagues Cup victory, run to the US Open Cup final, and his MLS debut.

The benefits of the Herons’ acquisition of the World Cup champion go beyond the playing field, since Messi is without a doubt the team’s most valuable asset.

Xavier Asensi, the club’s marketing director since 2021 after spending 11 years at Barcelona, asserted that Messi’s entrance was to blame for the club’s income skyrocketing to more than $200 million.

Asensi told Marca, “This needs to be made clear: Leo’s arrival is, above all, to win on the field.”

Leo is undoubtedly the player in the world who sells the most merchandise commercially. Leo is a different dimension on a commercial level; he is out of this world. Modric, Ramos, Griezmann, or Busquets give you a small lift. To give you an indication, we will boost Inter’s pre-Leo revenue by four in 2024. For Miami and the whole MLS, there is a before and after Messi.

Joe Pompliano estimates that Inter Miami made $56 million in 2022; therefore, assuming Asensi’s forecast is accurate, the club might see a large windfall of $224 million in 2024.