Leo Messi competes against his younger self in the latest Adidas commercial before the World Cup in Qatar

Adidas has released a new commercial as part of their ‘impossible is nothing campaign,’ featuring none other than Messi himself. The commercial is spectacular: it brings to life the iconic younger versions of the players we’ve seen at World Cups since 2006.

Last month, Lionel Messi announced that the World Cup in Qatar in 2022 would be his last. This will be his final attempt to win the one trophy that has eluded him throughout his illustrious career. He came close in 2014 when Argentina was defeated 1-0 in the final by Germany.

Messi plays a ‘rondo’ against himself in the 30-second video. Adidas was able to create a video that is a worthy homage to arguably one of football’s greatest and most iconic players by combining impressive artificial intelligence and the PSG man himself.

Lionel Messi

Lionel Andrés Messi Cuccittini

Forwarder, Midfielder


Age: 35

170 cm

72 kg

Season 2022/2023
Played 13 2 Missed
Minutes 1132 87.1 Avg
Goals 7 0.5 Avg
Assist 10 0.8 Avg
Attempt 71 5.5 Avg
Passes 775 59.683.6% AvgSucc
Yellow 0 0.0 Avg
Red 0 0.0 Avg