Key Takeaways
- Liverpool have secured a sponsorship agreement with Turkish Airlines valued at roughly £300 million.
- The five-year contract is scheduled to take effect on June 1, 2027, and continue through 2032.
- The package represents one of the most lucrative shirt sponsorship deals in the club’s history.
Historic commercial partnership to take effect in 2027
Liverpool have secured a massive commercial boost after finalizing a new front-of-shirt sponsorship agreement with Turkish Airlines. The long-term partnership will formally begin on June 1, 2027, marking the start of a five-year commitment running through to 2032.
Valued at approximately £300 million across its duration, the deal stands as one of the most lucrative shirt sponsorship packages in the club’s history. The agreement averages around £60 million per season, providing the Premier League side with substantial financial stability and enhanced commercial power on the international stage.
Major financial boost for the Reds
The collaboration ensures Turkish Airlines will enjoy premier branding visibility across Liverpool’s senior kits once the contract starts. The significant financial injection will strengthen the club’s balance sheet for the long term as they continue to compete among European football’s elite.
Liverpool performance and stats
Liverpool
Liverpool is currently 7th in the Premier League with 5 points.
In the last 3 games, it has won once and drew twice. In its last match, Liverpool won 0-2 against Ipswich Town.
It has a positive goal difference after scoring 6 goals and conceding 4.
Liverpool will play the next match in Premier League against AFC Bournemouth on Sunday 20th of September in Bournemouth.
These are the latest standings (click here for the updated.)
